PLAY CONNECTED

Adidas, EA Sport & Google // campaign & digital 

Working with Adidas & Fifa Mobile to promote the Google-powered Jacquard Tag insole to detect your on-pitch moves, to level you up on FIFA mobile.

We worked closley with our sister agency Adam&eveDDB, who created a campaign to promote the new Adidas GMR insole. Our task was to created a digital experience to go alongside the campaign. Myself and the team came up with three creative solutions to promote the new Adidas GMR. However, the final execution was crafted content that sat on Adidas's website. 

Early pitch concepts

Adidas-Case-Study-Desktop-Static-1-copy-4_2x

Final execution 

adidas-launch-desktop_optimized

Final execution

Adidas_002-5
Adidas_003

Role // Designer
Agency // Tribal Worldwide London & Adam&eveDDB
Client // Adidas & Fifa Mobile
Design Director // James Monaghan
Senior Designer // Toby Snowdown
Motion Design // Raphael Bejar


Contact

Email: hello@elanajenkins.com
Linkedin: www.linkedin.com/in/elanajenkins/

© Elana Jenkins 2021
Graphic Designer

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